Why do I compare the “Indiana Jones” films to being in business?
The answer is simple really when you think about it. In the series of films, “Indy” the main character, is always seeking some treasure or other and at every turn he is confronted by obstacles that require great thought. One wrong move and he will die or fail in his task as his enemies as well as the path to the treasure continue to conspire against him. He has an uncanny ability to use anything to hand to his advantage, especially his trademark bullwhip.
While dying building a business is a bit extreme but not unheard of, giving extreme thought to each step you make as you build your business is. Your plan needs to include a strategy that takes from being a business owner doing everything, to a business entrepreneur that has succeeded in automating, outsourcing or delegating the doing and is now devoting his time to the marketing and ultimate sales strategies required to make you rich. Can you duplicate your business model? If your business can be automated somehow to make it less ‘hands on’, can you apply the same model to one or more other business ventures to leverage your income strategy? Your business doesn’t have to be complex, or want to be for that matter! unless, you are quite happy just being a business owner and enjoy doing what you do, the choice is yours. Your goal should not be to ‘work to death’, but ‘work to live the life you want’.
Not only do you have to plan your entry into business, but also the often neglected strategy of how you will exit your business. An incorrectly planned exit strategy can relieve you of all you’re hard earned financial success just as easily as making the wrong manufacturing and marketing moves on your business journey.
Undoubtedly during your journey, you will come across extreme situations where your financial path is threatened. At these times your entrepreneurial skills will need to be honed to a fine degree to find new opportunities to make, sell or complement your products. You will need to think outside of the box and study the habits and strategies of your competition before implementing a plan to maintain or take the sales lead in your field.
It’s a long hard road you will travel, but one you will undoubtedly regret never travelling if you don’t take the chance on achieving financial freedom. Don’t let family and friends put you off your dreams, if you can see your plan running smoothly in your head then go for it. The ‘Power of Dreams’ is a well known tool of the entrepreneur. You never know, with the right research and plan; the world may just be ready for your discovery.
So grab your hat, check your six, watch your step and focus on your treasure. Oh, and leave the bullwhip at home as it may scare your employees and customers!